Subscription was never the bread and butter of newspaper it was always about advertisement and classified. Circulation use to impact the advert rate but newspapers have scam local and national advertisers so many time by artificially boosting their circulation that nobody is willing to pay premium rate anymore. Not when you can spend your shrinking ad budget on more reliable media. The net offer advertisers ways to confirm traffic claim by site and that mean that you know how many eyeballs are there at any moment. The other side of the business classified have been taken over by the web in the past few years. Practically overnight site like craiglist, ebay, monsters, friend finder, and so many more have appear to eat that market.
About Newspapers
Read the Article at HuffingtonPost
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