Right now the theater window for any opening movie is four days. From Friday to Monday because by next Friday they got something else to hype and pump out! I bet if you ask most peoples what was the number one movie last week they probably will not be able to answer Angels & Demons. The theater total life cycle for the average grossing movie is a month max and that being generous. A blockbuster might last two months or even all Summer but that about it. The market is being geared toward pumping out new stuff every week and that what killing the average quality.
About Leonardo DiCaprio
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