That not really Rogers problem. The NHL sold the national rights both French and English to Rogers who sold the French side to Quebecor. Then the Habs stupidly went with BCE for their local deal. This mess is the team ownership doing. They managed to extract a few bucks more from BCE, but cut off the rest of the country by selling their local deal to the only player who does not have national rights.
from overview for madhi19 http://ift.tt/1mT5QSw